Concept
Local Business Refresh
A concept example of a cleaner, mobile-first website built around one clear message and a clear next step. Rather than a placeholder mockup, this page uses Pixel Mediary’s own homepage as the example—designed with the same questions and process we’d bring to your project.
See it in action
The screenshots below show the live Pixel Mediary homepage on desktop and mobile. The layout leads with one message and one primary action, with supporting detail below—the same structure we’d apply to a local business refresh.
Questions that shape a design
Before any design work begins, we ask questions that clarify what the website actually needs to do. For a local business refresh, that typically includes:
- Purpose: What’s the one thing you want a visitor to do after landing on this page?
- Audience: Who are you trying to reach, and what do they already know about your business?
- Current gaps: What do customers misunderstand about your business based on the current website?
- Unanswered questions: What do people ask you directly that isn’t answered online?
- What’s working: What's on your current site that already works and shouldn’t change?
- Priorities: Which services or products should be most visible?
- Brand: Do you have existing colors, a logo, and photos to build from, or are we starting fresh?
- Maintenance: After launch, how much of the site do you want to update yourself?
How we work with you
We begin with a free consultation to understand your business and work through the questions above together.
From there, we propose a layout and content direction based on your answers and share it for feedback before development begins.
Design and development include opportunities for your feedback, followed by testing on real devices—phones, tablets, and desktops—before launch.
We also discuss what you’ll need to update the site yourself and what ongoing support looks like.
What we consider during design
Every design decision is made with a few consistent priorities in mind:
- Mobile-first layout: Most visitors arrive on a phone, so the mobile experience is designed first, not adapted afterward.
- Clear priorities: The page leads with one message and one primary action, with supporting detail below.
- Fast loading: Images and code are kept lean so pages load quickly on any connection.
- Accessible navigation: Menus, buttons, and text are easy to use across devices and abilities.
- Search foundations: Page structure and content support visibility in search from day one.
- Easy maintenance: You should be able to update content yourself without calling us for every small change.
Let’s talk about your website
Tell us about your business and we’ll show you what a similar refresh could look like for your site.
Consultations are free and by appointment. Remote consultations are available.