Missing or duplicate page titles
What we see: Multiple pages share the same title, or key pages have no descriptive title at all.
Our approach: Write a unique, descriptive title for each page so search engines and visitors understand what it offers.
Concept
Strengthen Digital Presence
Real-world examples of the kinds of SEO issues we see, our approach to addressing them, and a look at what an SEO plan looks like once customer-specific details are removed.
Common issues and our approach
SEO problems tend to fall into a handful of recurring patterns. Here are examples of what we typically find, and how we address them:
Site not mobile-friendly
What we see: Text, buttons, or menus are difficult to use on a phone.
Our approach: Fix layout and navigation issues so the site works well on any screen size.
Slow page load times
What we see: Pages take several seconds to load, especially on mobile connections.
Our approach: Compress images, remove unnecessary code, and improve hosting or caching to speed things up.
Inconsistent business information
What we see: The business name, address, or phone number differ across the website and online listings.
Our approach: Correct and align these details across the website and relevant business listings.
Thin or outdated content
What we see: Key pages have little content or haven’t been updated in years.
Our approach: Expand pages with specific, useful information that answers real customer questions.
Broken links or missing pages
What we see: Old links point to pages that no longer exist, returning an error.
Our approach: Identify broken links and either fix them or redirect visitors to the right page.
Illustrative examples of common issues, not a specific client audit.
A sample SEO plan
Every engagement starts with a review that becomes a written plan: what we found, why it matters, and what we recommend doing first. Below is an excerpt from an actual plan with all customer-identifying details removed.
Let’s look at your website
Tell us about your business and we’ll help you understand where your website stands and what a practical next step looks like.
Consultations are free and by appointment. Remote consultations are available.